Aureline case study
- from email in 90 days
- $480K+
- of total store revenue
- 31.9%
Project overview
Aureline
Aureline was already big. We made email a real revenue channel: $480K+ from email in 90 days, now 31.9% of total store revenue.
- SMS
- Lifecycle strategy
What we did
We took over email in Omnisend and ran it as a program, not a newsletter. Every campaign got one clear idea and one clear action: a mystery discount, a style quiz, a choice between gold and white gold.
Every send is designed to look like Aureline: dark, editorial and confident, with the jewelry front and center.
The results
In 90 days, email brought in $483,570 for Aureline. That's 31.9% of total store revenue coming from email (Omnisend, attributed revenue).
Mystery discount campaign
Every subscriber gets a private code and only finds out what it's worth at checkout. Curiosity does the selling.
Your style, your sparkle
A style quiz inside an email: the bold one, the clean one, the stacker. Each reader finds their style, then the pieces that match it.
In complete contrast
Gold glows, white gold commands. One campaign built around a single choice, with a clear button for each tone.
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