Souvence case study
- from retention in 6 months
- €660K+
- of total revenue
- 40.8%
- vs. the previous 6 months
- +121%
Project overview
Souvence
Souvence was growing fast. Retention brought in €660K+ in 6 months: 40.8% of total revenue, up 121% on the previous 6 months.
- SMS
- Lifecycle strategy
What we did
We ran retention in Klaviyo with campaigns built around moments people care about: the end of summer, the memories worth printing, and a giveaway worth entering.
The copy speaks to customers the way Souvence does, in French, warm and personal, and every email ends on one clear action.
The results
In 6 months, retention brought in €662,258 in attributed revenue: 40.77% of Souvence's total revenue, up 121% on the previous 6 months (Klaviyo, May to Nov 2026).
End-of-summer campaign
Summer is over, the photo gallery doesn't have to be. The photos are already on the phone; the email shows it takes 5 minutes and a template to turn them into an album.
Memory album campaign
"Your future kids will ask who you were." An emotional reason to print the photos instead of leaving them on a phone.
Travel giveaway
Two flights to Bali, a Rimowa suitcase and an iPad Air. Entering takes about 20 seconds, and the winner is drawn live on Instagram.
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