Omar
Articles by Omar
Welcome flows that sell: what to send in the first 7 days
Send 4–5 emails in the first week: a warm welcome, your brand story, social proof, your best sellers and a reason to buy now. Each email should have one job.
SMS
SMS for e-commerce: when a text beats an email
Use SMS for short, time-sensitive moments (shipping updates, back in stock, last chance) and keep email for stories, guides and anything that needs images or detail.
Lifecycle
Post-purchase journeys: turning a first order into a second
Thank customers, help them use the product well, ask for a review once it has arrived, and only then suggest what to buy next. The second order comes from a good first experience.
Abandoned cart emails: timing, tone and what to test
Send the first reminder within a few hours, keep the tone helpful rather than pushy, and save any discount for the last email. Then test timing before you test design.
SMS
How to grow an SMS list without annoying people
Ask for the phone number as a second step after the email, explain exactly what people will receive and how often, and give them a clear reason to say yes.
Lifecycle
Win-back campaigns: how to bring lapsed customers back
Define when a customer counts as lapsed for your products, start with a friendly reminder of what is new, add an incentive only in later emails, and stop mailing people who never respond.