Blog
Retention notes.
Practical ideas on email, SMS and lifecycle marketing for commerce teams.
Lifecycle
Post-purchase journeys: turning a first order into a second
Thank customers, help them use the product well, ask for a review once it has arrived, and only then suggest what to buy next. The second order comes from a good first experience.
Lifecycle
Win-back campaigns: how to bring lapsed customers back
Define when a customer counts as lapsed for your products, start with a friendly reminder of what is new, add an incentive only in later emails, and stop mailing people who never respond.