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Retention notes.
Practical ideas on email, SMS and lifecycle marketing for commerce teams.
Welcome flows that sell: what to send in the first 7 days
Send 4–5 emails in the first week: a warm welcome, your brand story, social proof, your best sellers and a reason to buy now. Each email should have one job.
Abandoned cart emails: timing, tone and what to test
Send the first reminder within a few hours, keep the tone helpful rather than pushy, and save any discount for the last email. Then test timing before you test design.