Blog
Retention notes.
Practical ideas on email, SMS and lifecycle marketing for commerce teams.
SMS
SMS for e-commerce: when a text beats an email
Use SMS for short, time-sensitive moments (shipping updates, back in stock, last chance) and keep email for stories, guides and anything that needs images or detail.
SMS
How to grow an SMS list without annoying people
Ask for the phone number as a second step after the email, explain exactly what people will receive and how often, and give them a clear reason to say yes.